MyCon by Converse
Before shifting gears towards a different project title, namely, Get Your Converse Stuff Inked, MyCon was set to become Converse's customizable apparel line. The project would offer fans a unique customization experience involving an archived selection of over 200 graphic options to be screen-printed onto a number of their products. Above are a number of initial concepts and marks reflecting the anticipated diversity behind the project.
Agency: Tender
Creative Director: Adam Berninger
Art Director: Michael Freimuth