Burger King Global Packaging
In 2010, Burger King launched its newly reinvented global packaging. The fast-food king sought to universally expand its appeal across various international markets by minimizing the use of copy and adding more emphasis to their products. The result was a bold, illustrative approach at showcasing some of their more popular menu items. My assignment involved illustrating various sandwiches, sides and ingredients, as well as redesigning their existing icon system and sandwich wrappers.
Agency: Crispin Porter + Bogusky
Creative Director: James Dawson-Hollis
Art Director: Mike del Marmol